It’s here – the new look PriorityClub.com website, it follows on from the refresh of the Holiday Inn web-site. Some parts have been rolled out prior to today, for example the Last Minute Rewards promotion was launched under the new look. But unfortunately this upgrade has proved a bit of a challenge for the techies at IHG! How can IHG afford to get this wrong when 68% of their revenue comes via direct channels (one of those channels being the website)..
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And does this make sense?
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(Select this when using a public computer.)
The one improvement I’d really like to see is “You’d earn x points and y qualifying nights with this stay” when you book, I’ll wait and see, but lets get the website working first.